How to Fill Invalid Activity Appeal for Google AdSense

Invalid activity is one of the most common reasons why Google AdSense accounts get limited, suspended, or disabled. If you’ve received an email from Google saying “Your AdSense account has been disabled due to invalid activity”, don’t panic. Google provides an Invalid Activity Appeal Form that allows you to explain your case and request a review.

In this guide, you’ll learn what invalid activity means, why it happens, and how to correctly fill the AdSense Invalid Activity Appeal form to maximize your chances of account recovery.

What Is Invalid Activity in Google AdSense?

Invalid activity refers to any action that artificially inflates ad impressions or clicks. Google takes this very seriously to protect advertisers.

Common Causes of Invalid Activity

• Clicking your own ads (intentionally or accidentally)
• Asking friends or users to click ads
• Sudden spike in traffic from unknown or low-quality sources
• Bot traffic or automated tools
• Paid traffic from unreliable platforms
• Misleading ad placement causing accidental clicks

Even if you didn’t do it intentionally, Google’s system may still flag your account.

What Happens When AdSense Detects Invalid Activity?

Depending on severity, Google may:

• Limit ad serving
• Temporarily suspend ads
• Permanently disable your AdSense account

If your account is disabled, you’ll see an appeal link in the email sent by Google.

Before Filling the Invalid Activity Appeal Form

Before submitting the appeal, make sure you:

• Read Google’s email carefully
• Review your traffic sources (Google Analytics, Search Console)
• Identify any unusual spike in clicks or traffic
• Remove suspicious traffic sources
• Improve ad placement if needed

👉 Important: Google allows only one appeal, so be honest and detailed.

Where to Find the AdSense Invalid Activity Appeal Form

You can access the appeal form from:

• The AdSense suspension email
  OR
• Google AdSense Help → Appeal an AdSense account suspension

How to Fill Invalid Activity Appeal for Google AdSense (Field-by-Field)

Below is a step-by-step explanation of each field in the form.

1. Contact Email Address

Enter the same email ID associated with your AdSense account.

📌 Tip: Use a professional and active email address.

2. AdSense Publisher ID

Your Publisher ID looks like:

pub-1234567890123456

You can find it in:

• AdSense dashboard
• Suspension email from Google

3. Website URL

Enter all websites connected to your AdSense account.

Example:

https://example.com
https://blog.example.com

4. Has Your Account Been Disabled Before?

Select Yes or No honestly.
Never provide false information—Google cross-checks everything.

5. Reason for Invalid Activity (Most Important Section)

This is where many appeals fail.

Explain clearly:

• That you did not intentionally click ads
• Any suspicious traffic source you noticed
• Any mistake you made unknowingly
• What caused the issue (traffic spike, bot traffic, third-party ads, etc.)

Example (You can customize):

I believe the invalid activity may have been caused by a sudden spike in traffic from an external source. I did not click on my own ads or encourage others to do so. I was unaware that certain traffic sources could result in invalid clicks. Once I noticed the issue, I took immediate steps to block suspicious traffic and review my ad placement.

6. What Changes Have You Made to Prevent Invalid Activity?

This section shows Google you are serious and responsible.

Mention actions like:

• Removed low-quality or paid traffic sources
• Blocked suspicious IPs
• Enabled Google Analytics monitoring
• Adjusted ad placement
• Added click protection plugins (for WordPress)
• Educated yourself on AdSense policies

Example:

I have stopped all promotional traffic, reviewed Google Analytics for unusual behavior, blocked suspicious IP addresses, and adjusted ad placements to avoid accidental clicks. I have also reviewed AdSense policies thoroughly to ensure full compliance.

7. Additional Information (Optional but Recommended)

Add any extra explanation that supports your case.

Example:

I value Google AdSense policies and advertisers. This issue was unintentional, and I have taken preventive steps to ensure it never happens again. I kindly request a review of my account.

Best Practices to Increase Appeal Approval Chances

✅ Be honest (never blame Google)
✅ Use simple, professional English
✅ Accept responsibility if mistakes happened
✅ Explain corrective actions clearly
❌ Don’t copy-paste generic appeal messages
❌ Don’t submit multiple appeals

How Long Does Google Take to Respond?

• Usually 3–14 days
• Response is sent via email
• Decision is final (no second appeal)

What If My Appeal Is Rejected?

If rejected:

• You cannot create another AdSense account
• Focus on alternative monetization:
  • Affiliate marketing
  • Sponsored posts
  • Direct ads
  • Other ad networks (Media.net, Ezoic, etc.)

Final Thoughts

Filling the Google AdSense Invalid Activity Appeal correctly is your only chance to recover your account. Be transparent, explain the situation clearly, and show Google that you’ve taken strong preventive steps.

If you follow this guide carefully, your chances of success increase significantly 🚀